Privacy policy

Last updated: March 27, 2026

AOORA (“we”, “us”, “our”) operates this website and provides all related information, content, products, features, and services (collectively, the “Services”) to offer you a smooth, secure, and personalized shopping experience. This Privacy Policy explains how we collect, use, store, protect, and disclose your personal information when you visit our website, interact with us, place an order, or use any of our Services.

By accessing or using our Services, you acknowledge that you have read, understood, and agreed to the practices described in this Privacy Policy.

1. Personal Information We Collect

“Personal information” means any information that identifies, relates to, describes, or can reasonably be linked to you. Depending on how you use our Services, we may collect the following categories of personal information:

a) Contact Information

  • Full name
  • Email address
  • Phone number
  • Billing address
  • Shipping address

b) Payment and Financial Information

  • Payment method details
  • Transaction details
  • Billing-related information

Note: Payment card details are typically processed securely by our third-party payment partners, and we do not store full card details unless expressly stated.

c) Account Information

  • Login credentials
  • Passwords (encrypted where applicable)
  • Saved preferences
  • Account settings

d) Order and Transaction Information

  • Products viewed
  • Products added to cart
  • Purchases made
  • Returns, exchanges, or cancellations
  • Order history and order status

e) Communications

  • Messages, inquiries, and feedback
  • Customer support interactions
  • Information you provide through forms, email, chat, or social channels

f) Device and Technical Information

  • IP address
  • Browser type and version
  • Device type / device ID
  • Operating system
  • Network and connection information
  • Referral URLs

g) Usage and Analytics Information

  • Pages visited
  • Time spent on pages
  • Clicks and scroll behavior
  • Website interactions
  • Session behavior and browsing patterns

h) Advertising and Marketing Data

We may collect or receive advertising and campaign-related data through tools such as Meta Pixel, Meta Conversions API, Meta Marketing API, and similar analytics or advertising integrations. This may include:

  • Campaign performance data
  • Ad impressions
  • Clicks
  • Reach
  • Conversion-related events
  • Audience engagement data
  • Remarketing and attribution data

This information helps us measure campaign performance, optimize ads, and improve customer acquisition and retention.

2. How We Collect Personal Information

We may collect personal information from the following sources:

a) Directly From You

When you:

  • Visit or browse our website
  • Create an account
  • Place an order
  • Subscribe to updates or newsletters
  • Contact customer support
  • Fill out forms or submit inquiries

b) Automatically Through Technology

When you interact with our website, we may automatically collect information through:

  • Cookies
  • Pixels
  • Tags
  • Log files
  • Analytics tools
  • Device identifiers
  • Similar tracking technologies

c) From Service Providers

We may receive information from trusted third-party vendors who help us operate our business, such as:

  • Payment gateways
  • Shipping and logistics providers
  • CRM or customer support platforms
  • Marketing and analytics providers
  • Fraud prevention services
  • Website infrastructure providers

d) From Third-Party Platforms

Where permitted by applicable law or your settings, we may receive information from:

  • Social media platforms
  • Advertising partners
  • Marketplace or sales channels
  • Meta (Facebook/Instagram) and related business tools

3. How We Use Your Personal Information

We use your personal information for legitimate business and operational purposes, including:

a) To Provide and Improve Our Services

  • Process and fulfill orders
  • Manage customer accounts
  • Arrange shipping and delivery
  • Handle returns, exchanges, and cancellations
  • Personalize your shopping experience
  • Improve website performance, product offerings, and service quality

b) To Process Payments and Verify Transactions

  • Process payments securely
  • Confirm and validate transactions
  • Prevent fraudulent or unauthorized transactions

c) To Communicate With You

  • Order confirmations and updates
  • Shipping and delivery notifications
  • Customer support responses
  • Account and security notifications
  • Service-related announcements

d) For Marketing and Promotions

  • Send promotional emails, SMS, or offers
  • Inform you about new launches, restocks, and campaigns
  • Deliver personalized advertisements
  • Run retargeting and audience-based campaigns

You may opt out of marketing communications at any time by using the unsubscribe link or contacting us directly.

e) For Advertising, Analytics, and Meta Platform Integrations

We may use tools such as Meta Pixel, Meta Conversions API, and Meta Marketing API to:

  • Measure ad performance
  • Access campaign-level advertising insights
  • Analyze spend, impressions, reach, clicks, and conversions
  • Build remarketing and custom audiences
  • Improve campaign optimization and reporting
  • Better understand customer acquisition trends

We use this data strictly for internal business analysis, advertising effectiveness, and performance optimization. We do not sell personal advertising data to unrelated third parties.

f) For Security and Fraud Prevention

  • Detect suspicious activity
  • Prevent misuse or abuse of our Services
  • Protect customer accounts and transactions
  • Maintain platform integrity and safety

g) To Comply With Legal Obligations

  • Meet tax, accounting, and compliance requirements
  • Respond to lawful requests from regulators or authorities
  • Enforce our policies, terms, and legal rights

4. How We Share Personal Information

We may share your personal information only when necessary and for legitimate business purposes, including:

a) With Service Providers

We may share information with trusted vendors who help us operate our business, including:

  • Payment processors
  • Shipping and logistics partners
  • Marketing and advertising service providers
  • Analytics providers
  • Website hosting and technical support vendors
  • Customer service tools
  • Fraud prevention and security providers

These parties are only authorized to use your information as necessary to provide services to us.

b) With Advertising and Business Partners

We may share limited information with platforms and partners such as Meta (Facebook/Instagram) and similar advertising or analytics tools to:

  • Deliver relevant ads
  • Measure campaign effectiveness
  • Create remarketing audiences
  • Improve marketing performance

c) With Your Consent

We may share information where you specifically request or authorize us to connect with third-party services or platforms.

d) Within Our Group or Affiliates

Where applicable, we may share information within our company group or affiliated entities for internal operations, support, analytics, and compliance.

e) For Legal, Safety, or Fraud Prevention Reasons

We may disclose information when necessary to:

  • Comply with applicable laws or legal process
  • Respond to lawful government requests
  • Investigate fraud, abuse, or security issues
  • Protect our rights, property, customers, or Services

f) Business Transfers

If AOORA undergoes a merger, acquisition, restructuring, sale of assets, or similar business transition, personal information may be transferred as part of that transaction, subject to applicable law.

5. Cookies and Tracking Technologies

We use cookies, pixels, local storage, and similar technologies to:

  • Keep the website functioning properly
  • Remember user preferences
  • Improve performance and user experience
  • Analyze traffic and behavior
  • Measure advertising results
  • Deliver relevant marketing and remarketing campaigns

These technologies may include tools provided by third parties such as Meta, analytics providers, and marketing platforms.

You can control or disable cookies through your browser settings. However, some parts of the website may not function properly if cookies are disabled.

6. Third-Party Links and Services

Our website may contain links to third-party websites, tools, or services. We are not responsible for the privacy practices, policies, or content of third-party platforms. We encourage you to review their privacy policies before sharing personal information with them.

7. Children’s Privacy

Our Services are not intended for children or minors under the legal age of majority in their jurisdiction. We do not knowingly collect personal information from children.

If you believe that a child has provided us with personal information, please contact us immediately so we can take appropriate steps to remove such information.

8. Security of Your Information

We implement appropriate technical, administrative, and organizational safeguards designed to protect your personal information from unauthorized access, misuse, disclosure, alteration, or destruction.

However, no system, network, or method of data transmission over the internet can be guaranteed to be completely secure. You should avoid sending sensitive information through unsecured channels.

9. Data Retention

We retain personal information only for as long as necessary to:

  • Provide our Services
  • Complete transactions
  • Fulfill orders and customer support obligations
  • Comply with legal, tax, accounting, or regulatory requirements
  • Resolve disputes
  • Enforce agreements and policies
  • Conduct internal analytics and performance reporting

Retention periods may vary depending on the type of information and the purpose for which it was collected.

10. Your Rights and Choices

Depending on your location and applicable law, you may have certain rights regarding your personal information, including:

  • Right to Access – request the personal information we hold about you
  • Right to Correction – request correction of inaccurate or incomplete information
  • Right to Deletion – request deletion of your personal information, subject to legal obligations
  • Right to Data Portability – request a copy of your data where applicable
  • Right to Withdraw Consent – where processing is based on consent
  • Right to Opt Out of Marketing – unsubscribe from promotional emails, SMS, or similar communications

To exercise your rights, please contact us using the details provided below. We may request verification of your identity before processing certain requests.

11. Complaints

If you have any concerns or complaints regarding how we handle your personal information, please contact us first so we can try to resolve the issue.

Depending on your jurisdiction, you may also have the right to lodge a complaint with a relevant data protection or regulatory authority.

12. International Transfers

Your personal information may be processed, stored, or transferred outside your state, province, or country, including to jurisdictions where data protection laws may differ.

Where such transfers occur, we take reasonable and legally appropriate steps to ensure your personal information remains protected in accordance with applicable law.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our Services, legal obligations, business operations, technology, or advertising integrations.

Any updates will be posted on this page with a revised “Last updated” date. Your continued use of our Services after any changes constitutes your acceptance of the updated Privacy Policy.

14. Contact Us

If you have any questions about this Privacy Policy, would like to exercise your privacy rights, or need assistance regarding your personal information, please contact us at:

AOORA
Email: info@aoora.co

Warehouse Address / Branch Office:
P.NO-6 Mahaveer Colony,
Kartarpura Phatak, Near Rajasthan Academy School,
Jaipur – 302006, Rajasthan, India